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Reasons for Publishing a Web Site
• Personal - display resume, present information
of interest, display
school projects, online portfolios, photo albums, for fun,
a place to share events with family and friends
• Commercial - shopping, announcements, job listings, technical
support, catalogues,
customer feedback, keeping up with the competition
• Other - promote organizations, sharing of information and
knowledge, fundraising
 Web
Site Development Steps
1. Concepts for the new design
• Decide on a new web site concept
• Think about colours, ideas, goals, statements, themes
2. Overall look graphically
• Graphics, colours, layout, navigation (see chart), number
of pages
• What will be supplied, what will have to be created
3. Information
• Message to the viewer
• All text for all pages must carefully be thought out
4. Know what is possible
• Animated
images (gif or FLASH file)
• Rollovers
(when mouse moves over an image, it changes to another image)
• Feedback
form sent directly to your email
• Customized
email addresses
5. Key point
• Go on the internet (keeping the above in mind), find
sites that you attract
you, mark down the addresses and exactly what you liked
Who Does What?!
Client
• Develop new web site concept
• Decide on number of pages
• Write the copy for all pages including titles and/or
subheads for each section
• All copy must be typed out and saved in digital format
• Find and supply graphics (you must own the rights to
any graphics used) they can be digital or print files
• Decide what graphics will go on what pages
• Decide what graphics you would like Red Eye Media to
find or create
• Draw out a navigational chart (above, right)
Red Eye Media
• Help improve new web site concept
• Create navigational solutions
• Take new strategy and develop
further
• Work on colour scheme
• Edit graphics provided
• Create graphics needed (titles, buttons, etc.)
• Layout and design of web pages using HTML coding
• Add special features to web pages including animation,
JAVA, forms, CGI script, frames, FLASH
• Set up web
hosting and customized
email
• Create test site online for client to view progress
• FTP new site to server
• Perform online testing
• Web site improvements and updates
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